To my skeptical eye, this image doesn't advertise the program but is more likely to make a laughingstock of the entire project.
I think a minority of people will consider this a realistic illustration, or at least an informed artist's impression of something that might be anticipated. Personally, I don't think Avi Loeb's use of it is helpful.
Books and magazines about UFOs have used highly dramatic (and almost certainly unrealistic) illustrations of "our" aircraft encountering UFOs for many years, sometimes supposedly based on real events, before the proliferation of similar images on the internet.
From Usborne's children's book "World of the Unknown: UFOs", 1977; at left the 1948 Mantell case; right, the September 1976 Iranian encounter
A selection of UFO magazines (and Fortean Times, which discusses strange phenomena) from various countries.
As far as I know these are "serious" publications aimed mainly at adults. (Quickly cobbled together from the internet, I didn't save details).
It is a trope, almost a cliché of the UFO scene. But it has almost certainly never happened in the way the illustrations might suggest- there's no evidence for it.
Many military aircraft carry cameras. In WW2, many fighter aircraft carried gun cameras, there's lots of relatively clear footage from then on of targeted aircraft, often of identifiable type, taken in situations where all those involved must have been in mortal danger. Aviation optics, both visible spectrum and IR, have improved significantly since then; the equivalent aircraft themselves are much faster, have greater ranges and can fly at higher altitudes. Their radar can detect things beyond visual range, which aircrew might engage or approach to inspect visually.
Yet we have no clear, unambiguous photos of unidentified exotic flying artefacts taken by aircraft.
Even though we are told UFOs can be large, hover for protracted periods, are seen close-up by ground observers and sometimes land.
What we have is GIMBAL, perhaps non-optimal IR imagery that doesn't resemble the shape of its far-away source, and Underwood's Tic Tac seen on an ATFLIR display but not seen by eye outside the aircraft. Fravor and Dietrich didn't use any optics/ cameras. Their USN predecessors Goose and Maverick at least had a Polaroid to hand

Oh. and we now have several bits of (mainly) IR footage apparently showing small flying things, often in environments where the presence of small flying/ airborne things like birds, perhaps small drones, balloons etc. can't be ruled out.
Evidence of aircraft-UFO "close encounters" witnessed from the ground is equally lacking, e.g. the 1988 Puerto Rico photos taken by Amaury Rivera Toro are (let's be realistic) part of a hoax, the Calvine photo probably a hoax (and convincingly replicated using modest means).
Avi Loeb's picture does not reflect anything for which we have testable evidence.
Nor is there any real reason to believe it portrays an even
remotely likely scenario. It's not like, e.g., a NASA artist's impression of a proposed future Moon habitat, it is, as
@Ann K said (well, implied) science fiction- and schlocky science fiction.
More
Battle: Los Angeles than
Arrival.
I'm genuinely surprised Avi Loeb has chosen to associate his involvement in the proposed UAP advisory council with such an image.