This image has been circulating on social media and "tabloid" news sites, with claims that it shows a "human shaped cloud" or ghost hovering above a Zambian shopping centre:
The photo is actually clearly a photoshopped creation using this photo of a kite (the strings are visible at the left, attached to the head and upper torso).
The buildings do appear to be the Mukuba Mall in Kitwe, which has a store called Debonairs Pizza:
I haven't been able to track down the original source of the kite photo, but it appears in several places, including on Pinterest, for example at https://uk.pinterest.com/pin/341429215470807914/, with the name "Ghost man kite flying UK".
Entertainment.ie claims to have found the original source of the fake image, a Facebook page called "Zambian Watch", although strangely it appears that the image on that page is lower resolution than the version posted elsewhere.
A clue may be the copyright watermark in the bottom left of the image at the top of this post.
The photo (along with another similar fake) is credited to "CEN", which stands for Central European News. A 2015 Buzzfeed article describes this agency as "The king of bullsh*t news".
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