Hello folks. I'm a critical care physician in an academic medical center in the US. Until COVID and the deluge of misinformation/disinformation, I was a "shruggie", not seriously concerned about those who succumb to various hookum and woo on the internet. Sure, I'd seen people dying from widely metastatic cancers that we treatable initially who opted for "alternative therapies", but they were rare. That all changed (and is still changing) with the simultaneous advent of COVID and the algorithmic strategies of social and other platforms designed to promote controversial and often conspiracy-oriented content because that's what generates eyeballs. The consequences are now apparent in the measles outbreak which, assuming it continues at the current rate, will exceed anything seen since 1992 when the second MMR booster was recommended. And the current federal healthcare "leadership" has decided grants to study the effects of and countermeasures to medical misinformation/disinformation is "inconsistent with administrative priorities". So sites like this might be the only places to push back.