Each year at Sense About Science we review the odd science claims people in the public eye have made - about diets, cancer, magnets, radiation and more - sent in to us by scientists and members of the public. Many of these claims promote theories, therapies and campaigns that make no scientific sense. We ask scientists to respond, to help the celebrities realise where they are going wrong and to help the public to make sense of celebrity claims.
What’s new in the 2010 review?
This year, we have seen the biggest rise in dubious theories about how the body works, such as singer and actress Olivia Newton-John, saying that she takes digestive enzymes and plant tonics to boost her immune system. Other unusual ideas about boosting our bodily functions have prompted strange diets, from Naomi Campbell’s maple syrup, lemon and pepper regime to Girls Aloud’s Sarah Harding sprinkling charcoal over her meals.
In sport and fitness, cage fighter Alex Reid shared his tips for preparing for a fight (he ‘reabsorbs’ his sperm). David Beckham and Kate Middleton have been spotted wearing a hologram-embedded silicone bracelet which claims to improve energy and fitness. And Cheryl Cole reputedly extolled a weight loss regime based on her blood group.
In health and disease, celebrity views about the causes of cancer retained the improvement seen in 2009, but actress Joanna Lumley and former Harrods owner Mohamed Fayed both get a mention this year.
