Smith & Wesson chief executive James Debney, speaking to the Roth Capital Partners conference in 2013, explained that "the tragedy in Newtown and the legislative landscape" resulted in sales that were "significantly up." The "fear and uncertainty that there might be increased gun control," Debney said, "drove many new people to buy firearms for the first time.
"You can see after a tragedy, there's also a lot of buying," Jeff Buchanan, the chief financial officer of Smith & Wesson, told investors at the RBC Capital Markets conference in September of this year. Buchanan noted that the political landscape of 2016 is uncertain, but that fear of gun control could be on the horizon.
Michael Fifer, the chief executive of Sturm Ruger, one of the largest gunmakers in America, discussed the role of politics in gun sales during a conference call with investors in 2013. "If you look back at historical patterns back in late '08, early '09, you saw a huge spike in accessory sales which then tapered off, and then we saw it again with the really tragic events at Sandy Hook that started again as soon as the politicians started talking about restricting legal gun use," Fifer said.