There are ways to earn money without losing credibility. I think Snopes' method of scattershot advertising is not classy, and I'm not really a fan of Google's either, in that they will pimp themselves out to anybody willing to pay them. I actually really like some of Infowars' revenue generation models in that they fund their operation and make money without exposing them to claims that they have "sold out". For instance, their "Made in 1776" line of clothing is advertised to be quality "Made in America" clothing that has been marked up by 100-150%. The art is original and so if the buyer likes the product, the result is a win-win-win for the buyer, Infowars, and the manufacturer. The buyer gets quality apparel and feels like he supported an alternative media outlet that he likes. The seller receives the markup. And the manufacturer gets to employ Americans and also earn a profit.
Sellng some "Got Bunk?" T-shirts made by Americans and marked up 100% couldn't hurt. In fact, if the revenues were channelled back into improving the servers etc. it could supercharge Metabunk.