And the blurb for the photo says:
Drought? What drought?
The lowest of the three reservoirs at Redmires, on the outskirts of Sheffield.
It looks rather dramatic, but in fact there's no water shortage in this part of the UK. All the other reservoirs in the Peak District are full to overflowing.
The reservoir in this picture is very old, so I think the level has probably been dropped to allow maintenance work to take place.
I went to university in Sheffield, and lived approximately three and a half miles from that reservoir. I can confirm that Sheffield is definitely not "where rain is most needed".