Edward Current
Senior Member.
This is a highly detailed example of the "Mandela effect" (a broadly shared false memory). Compared to other Mandela-effect examples, it doesn't get a lot of attention because it's mostly limited to sports fans, but it seems to be an extreme case.
Fifteen years ago or so, when viral videos really became a thing to be monetized, it became trendy for companies to create stealth advertisements not explicitly linked to a brand. Some of these videos were very convincing fakes. One of these was (as I understand it) created by Gillette/Proctor & Gamble. It depicted baseball star Evan Longoria doing an interview with a reporter on the foul line during what appears to be for some reason a post-game batting practice with no protective cage. A distant batter hits a ball that heads straight for the reporter. The seemingly superhuman Longoria senses the approaching ball and unflinchingly catches it bare-handed to prevent her from getting hit, seemingly saving her life:
Fast-forward ten years or so, and people very clearly remember that the reporter was not the woman in the video, but a blonde woman. From YouTube comments:
Some remember that it was shot during the day, which is when batting practice normally happens, and some remember a different uniform. Some even claim that the reporter was specifically Emily Austin, who is blonde. From Reddit:
Indeed, the video that people remember is nowhere to be found.
I'm always amused how many folks' first instinct with the Mandela effect is to externalize the error: I am not misremembering. I know what I saw — and the only possible explanations are "a glitch in the matrix," a conspiracy to fool everyone, or "it's supernatural."
In the case of video, though, YouTube doesn't lie. There are numerous examples of the clip uploaded 13 years ago, and none with a blonde reporter. Some claim that the video was edited years later, but unless Proctor & Gamble has YouTube-editing capabilities that I don't have, I don't think that's possible.
(Opinion/speculation follows)
I am fascinated by this case — how for so many people, the Black reporter was White. I think there's a lot going on here psychologically. There exists a strong archetype of the "hero" saving the "damsel in distress," and in our culture, they are both White and the damsel is often blonde. From Google images:
I think these are the steps of what happens:
1. The viewer watches the original video, and is shocked by Longoria's feat. This produces a strong emotional response — thus it is likely to be remembered years later. But the emotional response is tied to Longoria, not to the reporter.
2. Years may pass without the memory being recalled or reinforced.
3. If and when the memory is recalled, the viewer remembers the catch and fills in other details that aren't remembered, to create a full picture. Archetypes and stereotypes from culture inform the embellished portion. The recollection may happen subconsciously or casually, for example when the person hears Evan Longoria's name.
4. When the original video is viewed again, there is sharp cognitive dissonance between the original video and the memory.
With the Mandela effect, I am always struck by three things:
1. Some people's vehement, total refusal to accept their memory's fallibility. They will fight you over a memory as trivial as this. They know what they saw!
2. The similarities between the Mandela effect and UFO recollections. Even though one's memory may have been embellished, with culturally informed details filled in, years after a UFO experience, they know what they saw and they will fight you over it.
3. Pretty much everyone experiences the Mandela effect to some degree, and often in the same ways, demonstrating how remarkably similar the brain's error modes are from individual to individual. I wish, before I learned of this example, that someone had asked me to describe the scene in the Longoria catch video. I suspect I would have remembered a White reporter with blonde hair.
Fifteen years ago or so, when viral videos really became a thing to be monetized, it became trendy for companies to create stealth advertisements not explicitly linked to a brand. Some of these videos were very convincing fakes. One of these was (as I understand it) created by Gillette/Proctor & Gamble. It depicted baseball star Evan Longoria doing an interview with a reporter on the foul line during what appears to be for some reason a post-game batting practice with no protective cage. A distant batter hits a ball that heads straight for the reporter. The seemingly superhuman Longoria senses the approaching ball and unflinchingly catches it bare-handed to prevent her from getting hit, seemingly saving her life:
Fast-forward ten years or so, and people very clearly remember that the reporter was not the woman in the video, but a blonde woman. From YouTube comments:
Some remember that it was shot during the day, which is when batting practice normally happens, and some remember a different uniform. Some even claim that the reporter was specifically Emily Austin, who is blonde. From Reddit:
Indeed, the video that people remember is nowhere to be found.
I'm always amused how many folks' first instinct with the Mandela effect is to externalize the error: I am not misremembering. I know what I saw — and the only possible explanations are "a glitch in the matrix," a conspiracy to fool everyone, or "it's supernatural."
In the case of video, though, YouTube doesn't lie. There are numerous examples of the clip uploaded 13 years ago, and none with a blonde reporter. Some claim that the video was edited years later, but unless Proctor & Gamble has YouTube-editing capabilities that I don't have, I don't think that's possible.
(Opinion/speculation follows)
I am fascinated by this case — how for so many people, the Black reporter was White. I think there's a lot going on here psychologically. There exists a strong archetype of the "hero" saving the "damsel in distress," and in our culture, they are both White and the damsel is often blonde. From Google images:
I think these are the steps of what happens:
1. The viewer watches the original video, and is shocked by Longoria's feat. This produces a strong emotional response — thus it is likely to be remembered years later. But the emotional response is tied to Longoria, not to the reporter.
2. Years may pass without the memory being recalled or reinforced.
3. If and when the memory is recalled, the viewer remembers the catch and fills in other details that aren't remembered, to create a full picture. Archetypes and stereotypes from culture inform the embellished portion. The recollection may happen subconsciously or casually, for example when the person hears Evan Longoria's name.
4. When the original video is viewed again, there is sharp cognitive dissonance between the original video and the memory.
With the Mandela effect, I am always struck by three things:
1. Some people's vehement, total refusal to accept their memory's fallibility. They will fight you over a memory as trivial as this. They know what they saw!
2. The similarities between the Mandela effect and UFO recollections. Even though one's memory may have been embellished, with culturally informed details filled in, years after a UFO experience, they know what they saw and they will fight you over it.
3. Pretty much everyone experiences the Mandela effect to some degree, and often in the same ways, demonstrating how remarkably similar the brain's error modes are from individual to individual. I wish, before I learned of this example, that someone had asked me to describe the scene in the Longoria catch video. I suspect I would have remembered a White reporter with blonde hair.