Z.W. Wolf
Senior Member.
The mainstream media, and many members of the general public (those who have any interest at all in the presidential election of 2024), can't seem to break free from the idea that early polling is meaningful.
Here I explore one aspect of early polling that leads to big problems: Late Deciders who don't see their answers to a poll as important can give whimsical answers.
The basics:
A significant part of the population doesn't know who they are voting for in November, nor do they see answering a poll accurately as important to them personally. If you ask them now who they will vote for in the (perceived) distant future, you'll tend to get whimsical answers. Here I explore a number of issues that may shape these whimsical answers toward a systematic error - a consistent and predictable bias that skews the results of the poll in a particular direction. Temporary and superficial conditions can result in one candidate being up in the polls one week and down in the next.
Or longer term, there may be a split between the answers to a poll and the candidate the person will actually vote for. The importance to early polling: The closer we get to the election, the more important everything gets. The same person who gave a whimsical answer in May, can give a more earnest answer in October.
Social Desirability Bias
Overreporting Socially Acceptable Views: Respondents may give answers they think are socially acceptable rather than their true opinions, especially on sensitive topics.
Underreporting Controversial Views: People might underreport views they perceive as controversial or socially undesirable.
(There's been a long term generational shift in what people view as controversial and non-controversial. People in past decades were more earnest. There's been a long term shift toward transgressive behavior and attitudes. Paradoxically this has become the new norm. Being transgressive can be seen as socially acceptable and earnest moderates are seen as outsiders.
Shorter term, the maverick populist candidate is no longer seen as transgressive, but more accepted as the norm. His transgressive nature has been normalized.)
Cognitive Dissonance
Post-Decision Dissonance: People might adjust their stated preferences to align with their previously expressed opinions to reduce cognitive dissonance.
Commitment and Consistency: Once someone has publicly committed to a candidate, they may consistently report support for that candidate, regardless of changes in opinion.
Shy Voter Effect
Reluctance to Disclose True Preferences: Some voters might be reluctant to disclose their true voting intentions, especially if they support a controversial candidate.
Bandwagon Effect
Following the Perceived Majority: People might express support for a candidate they believe is popular, leading to an overestimation of that candidate's support.
Recency Effect
Recent Events Influencing Opinions: Polls conducted shortly after significant events may capture temporary shifts in public opinion that do not reflect long-term trends.
Nonresponse Bias
Differential Participation: Individuals who are less engaged or less willing to participate in polls may have systematically different views from those who do participate. They can view the election itself as less important and are more willing to elect a candidate due to superficial things like the recency effect, the bandwagon effect or a transgressive thrill.
Expanding on the role of salience:
Issue Salience
Temporary Salience: Certain issues can become temporarily salient due to recent events (e.g., a natural disaster or a political scandal). Polls conducted during these times might overstate the long-term importance of these issues to voters.
Event Salience
Recency of Events: Recent events can have a disproportionate impact on poll results due to their salience in respondents' minds. This is known as the recency effect, where recent experiences or news stories influence people's opinions more than older ones.
Media Coverage: Extensive media coverage of certain events can make them more salient, affecting how respondents answer poll questions. For example, if the media extensively covers a candidate's gaffe, it might lead to a temporary dip in their poll numbers.
Candidate Salience
Visibility of Candidates: The amount of media coverage and public visibility of candidates can influence their salience. Candidates who receive more media attention, whether positive or negative, are more likely to be top-of-mind for respondents.
(If you're giving a whimsical answer, you'll just answer with the name of the candidate who comes to mind first. So the poll is only measuring the name that people remember better.)
Charismatic vs. Low-Profile Candidates: Charismatic candidates tend to be more salient and can dominate polls, while low-profile candidates might be underestimated.
Salience of Social Desirability
Prominence of Social Norms: When certain social norms or political correctness become highly salient, respondents might be more inclined to give socially desirable answers rather than their true opinions. This is particularly relevant for questions about race, gender, or other sensitive topics.
Shy Voter Phenomenon: If supporting a particular candidate or expressing certain views is perceived as socially undesirable, respondents might underreport their true preferences, especially if those issues are currently salient in the media.
Emotional Salience
Emotional Reactions: Events or issues that evoke strong emotional reactions can disproportionately influence poll results. For example, a terrorist attack or a major legislative victory can create a surge in support for a candidate or party, which might not persist over time.
Negative vs. Positive Emotions: Negative events often have higher emotional salience and can have a stronger impact on poll responses compared to positive events. This can lead to an overrepresentation of negative sentiments in polls conducted shortly after such events.
Salience of Identity and Group Dynamics
Identity Salience: Aspects of respondents' identities that are currently salient can influence their poll responses. For example, if there is a heightened focus on issues related to gender or race, respondents might align their answers more closely with their gender or racial identity.
Group Salience: The salience of group identities, such as political party affiliation, can also influence responses. During periods of intense partisan conflict, respondents might answer in ways that align more strongly with their group identity.
Long-term vs. Short-term Salience
Chronic vs. Temporary Salience: Some issues have chronic salience (e.g., the economy), while others have temporary salience (e.g., a specific scandal). Polls conducted during times when temporary issues are salient might not reflect voters' longer-term priorities and can lead to inaccuracies.
Changing Salience Over Time: The salience of different issues can change rapidly due to new developments, making it challenging for polls to accurately capture the shifting priorities of the electorate.
Conclusion
Salience significantly influences public opinion and can lead to inaccuracies in presidential polls due to the dynamic and often temporary nature of what issues, events, or attributes are top-of-mind for respondents. Pollsters must consider the role of salience and strive to balance the focus on current events with long-term trends to improve the accuracy of their predictions.
Exploring the Role of the Transgressive Thrill
The concept of a "transgressive thrill" refers to the sense of excitement and reward that individuals experience when they go against societal norms and expectations. This phenomenon can play a significant role in shaping behavior, including political behavior and responses in polls. Here's an exploration of the role and impact of the transgressive thrill:
Psychological Drivers
Dopaminergic Reward System: Engaging in transgressive behavior can activate the brain's reward system, releasing dopamine, which creates feelings of pleasure and excitement. The novelty and risk associated with breaking norms can be inherently rewarding.
Autonomy and Agency: Transgressive actions can foster a sense of autonomy and personal agency, as individuals feel they are asserting their independence from societal constraints and making their own choices.
Rebellion and Identity: For some, transgressing norms is a way to establish and reinforce their identity, particularly in opposition to mainstream values. This can be especially pronounced in adolescence and young adulthood, but it can persist into later life as well.
Social and Cultural Factors
Countercultural Movements: Historically, countercultural movements have thrived on the transgressive thrill, attracting individuals who are disillusioned with prevailing norms and eager to challenge the status quo.
Political Protest and Activism: Many social and political movements leverage the transgressive thrill by encouraging acts of civil disobedience and protest. These actions not only draw attention to causes but also create a sense of camaraderie and shared purpose among participants.
Subcultures and Niche Communities: Various subcultures (e.g., punk, goth, hacker communities) celebrate transgressive behavior as a core element of their identity, creating spaces where norm-breaking is both expected and rewarded.
Impact on Political Behavior
Support for Outsider Candidates: Politicians who position themselves as outsiders or anti-establishment figures can tap into the transgressive thrill. Voters may support these candidates as a form of rebellion against perceived corruption or incompetence in the political establishment.
Polarization and Populism: Populist movements often capitalize on the transgressive thrill by promoting policies and rhetoric that defy elite consensus and conventional political norms. This can energize a base of supporters who are attracted to the idea of shaking up the system.
Shy Voter Effect: The transgressive thrill can contribute to the shy voter phenomenon, where individuals are reluctant to publicly disclose their support for controversial or norm-defying candidates. This discrepancy between private preferences and public statements can lead to inaccuracies in polls.
Social Media and Digital Culture
Viral Challenges and Memes: Social media platforms amplify the transgressive thrill by providing immediate feedback and validation for norm-defying content. Viral challenges and memes often encourage users to engage in risky or unconventional behavior for likes and shares.
Echo Chambers and Filter Bubbles: Online communities can reinforce transgressive behavior by creating echo chambers where norm-breaking is normalized and celebrated. This can lead to more extreme positions and actions being taken by individuals within these groups.
Case Studies and Examples
Political Campaigns: Campaigns that use provocative or controversial messaging can generate a transgressive thrill among supporters. For instance, candidates who use inflammatory language or propose radical changes often attract attention and support precisely because they defy norms.
Social Movements: Movements like the civil rights movement, LGBTQ+ rights, and climate activism have all involved elements of transgressive thrill, as activists broke laws, defied social norms, and challenged deeply entrenched systems of power.
Conclusion
The transgressive thrill plays a crucial role in human behavior by providing psychological rewards for breaking norms and challenging expectations. This phenomenon influences political behavior, social movements, and cultural trends. Understanding the appeal of transgressive actions can help explain why certain candidates and causes gain traction, particularly among those who feel disenchanted with the status quo. It also sheds light on the complexities of public opinion and the potential for discrepancies between private beliefs and public statements.
This is an important issue in this particular election because one candidate represents the status quo and one portrays himself as a transgressive maverick. However, the transgressive thrill can be whimsical. It may influence an answer to a poll, which is perceived as a trivial matter with no consequences good or bad, but not behavior at the time a ballot is cast.
Adding a layer of complexity to this: Transgression has almost become expected in popular culture. Trolling has become a way of gaining social approval. Paradoxically, people want to appear transgressive in order to be perceived as socially acceptable. But once they move from an unimportant public forum to a private act which is perceived as meaningful, this influence may dissolve.
Here I explore one aspect of early polling that leads to big problems: Late Deciders who don't see their answers to a poll as important can give whimsical answers.
The basics:
A significant part of the population doesn't know who they are voting for in November, nor do they see answering a poll accurately as important to them personally. If you ask them now who they will vote for in the (perceived) distant future, you'll tend to get whimsical answers. Here I explore a number of issues that may shape these whimsical answers toward a systematic error - a consistent and predictable bias that skews the results of the poll in a particular direction. Temporary and superficial conditions can result in one candidate being up in the polls one week and down in the next.
Or longer term, there may be a split between the answers to a poll and the candidate the person will actually vote for. The importance to early polling: The closer we get to the election, the more important everything gets. The same person who gave a whimsical answer in May, can give a more earnest answer in October.
Social Desirability Bias
Overreporting Socially Acceptable Views: Respondents may give answers they think are socially acceptable rather than their true opinions, especially on sensitive topics.
Underreporting Controversial Views: People might underreport views they perceive as controversial or socially undesirable.
(There's been a long term generational shift in what people view as controversial and non-controversial. People in past decades were more earnest. There's been a long term shift toward transgressive behavior and attitudes. Paradoxically this has become the new norm. Being transgressive can be seen as socially acceptable and earnest moderates are seen as outsiders.
Shorter term, the maverick populist candidate is no longer seen as transgressive, but more accepted as the norm. His transgressive nature has been normalized.)
Cognitive Dissonance
Post-Decision Dissonance: People might adjust their stated preferences to align with their previously expressed opinions to reduce cognitive dissonance.
Commitment and Consistency: Once someone has publicly committed to a candidate, they may consistently report support for that candidate, regardless of changes in opinion.
Shy Voter Effect
Reluctance to Disclose True Preferences: Some voters might be reluctant to disclose their true voting intentions, especially if they support a controversial candidate.
Bandwagon Effect
Following the Perceived Majority: People might express support for a candidate they believe is popular, leading to an overestimation of that candidate's support.
Recency Effect
Recent Events Influencing Opinions: Polls conducted shortly after significant events may capture temporary shifts in public opinion that do not reflect long-term trends.
Nonresponse Bias
Differential Participation: Individuals who are less engaged or less willing to participate in polls may have systematically different views from those who do participate. They can view the election itself as less important and are more willing to elect a candidate due to superficial things like the recency effect, the bandwagon effect or a transgressive thrill.
Expanding on the role of salience:
Salience refers to the quality of being particularly noticeable or important. It is a key concept in understanding how the brain prioritizes and processes information. Salience determines which stimuli in our environment capture our attention and are considered significant enough to be processed more deeply.
Salience is a fundamental concept in cognitive neuroscience that explains how certain stimuli capture our attention and become the focus of our cognitive processing. It involves complex interactions between sensory input, emotional significance, and personal relevance, mediated by specific neural networks and neurochemical systems. Understanding salience can provide insights into normal cognitive functions as well as various cognitive disorders and behaviors.
Perceptual Salience: This involves how certain sensory stimuli stand out from their surroundings. For example, a brightly colored object in a dull environment is perceptually salient.
Cognitive Salience: This involves how certain pieces of information or concepts stand out in our minds due to their relevance or importance. For example, a word related to a current concern or goal is more cognitively salient.
Neural Mechanisms
Salience Network: The brain has a specific network called the salience network, which includes the anterior insula and the anterior cingulate cortex. This network helps detect and filter salient stimuli and events from the vast array of sensory input.
Dopamine System: The dopaminergic system is involved in processing salience. Dopamine neurons signal the significance of stimuli, which can be related to reward, novelty, or threat.
Types of Salience
Bottom-Up Salience: This type of salience is driven by the inherent properties of the stimuli, such as brightness, contrast, or motion. It is automatic and does not require conscious effort.
Top-Down Salience: This type of salience is driven by our goals, expectations, and prior knowledge. It involves conscious attention and is influenced by cognitive factors.
Factors Influencing Salience
Emotional Significance: Stimuli that have emotional relevance, such as threats or rewards, are more salient.
Novelty: New or unexpected stimuli are more salient because they require additional processing to understand their implications.
Personal Relevance: Information that is personally relevant or related to our current goals and needs is more salient.
Role in Attention and Perception
Attention Allocation: Salient stimuli are more likely to capture our attention and be processed in detail. This helps us prioritize important information and ignore irrelevant background noise.
Perception and Memory: Salient information is often perceived more vividly and remembered more accurately because it receives more cognitive resources.
Salience in Cognitive Disorders
Schizophrenia: Patients with schizophrenia often exhibit abnormalities in salience processing, such as attributing excessive importance to irrelevant stimuli, leading to delusions and hallucinations.
ADHD: Individuals with ADHD may struggle with regulating attention to salient versus non-salient stimuli, resulting in distractibility and difficulty focusing on tasks.
Salience and Decision Making
Risk and Reward: In decision-making, salient outcomes related to risk or reward heavily influence choices. People tend to overestimate the importance of salient outcomes.
Marketing and Politics: Understanding salience is crucial in fields like marketing and politics, where the goal is to make certain messages or products stand out to consumers or voters.
Salience is a fundamental concept in cognitive neuroscience that explains how certain stimuli capture our attention and become the focus of our cognitive processing. It involves complex interactions between sensory input, emotional significance, and personal relevance, mediated by specific neural networks and neurochemical systems. Understanding salience can provide insights into normal cognitive functions as well as various cognitive disorders and behaviors.
Perceptual Salience: This involves how certain sensory stimuli stand out from their surroundings. For example, a brightly colored object in a dull environment is perceptually salient.
Cognitive Salience: This involves how certain pieces of information or concepts stand out in our minds due to their relevance or importance. For example, a word related to a current concern or goal is more cognitively salient.
Neural Mechanisms
Salience Network: The brain has a specific network called the salience network, which includes the anterior insula and the anterior cingulate cortex. This network helps detect and filter salient stimuli and events from the vast array of sensory input.
Dopamine System: The dopaminergic system is involved in processing salience. Dopamine neurons signal the significance of stimuli, which can be related to reward, novelty, or threat.
Types of Salience
Bottom-Up Salience: This type of salience is driven by the inherent properties of the stimuli, such as brightness, contrast, or motion. It is automatic and does not require conscious effort.
Top-Down Salience: This type of salience is driven by our goals, expectations, and prior knowledge. It involves conscious attention and is influenced by cognitive factors.
Factors Influencing Salience
Emotional Significance: Stimuli that have emotional relevance, such as threats or rewards, are more salient.
Novelty: New or unexpected stimuli are more salient because they require additional processing to understand their implications.
Personal Relevance: Information that is personally relevant or related to our current goals and needs is more salient.
Role in Attention and Perception
Attention Allocation: Salient stimuli are more likely to capture our attention and be processed in detail. This helps us prioritize important information and ignore irrelevant background noise.
Perception and Memory: Salient information is often perceived more vividly and remembered more accurately because it receives more cognitive resources.
Salience in Cognitive Disorders
Schizophrenia: Patients with schizophrenia often exhibit abnormalities in salience processing, such as attributing excessive importance to irrelevant stimuli, leading to delusions and hallucinations.
ADHD: Individuals with ADHD may struggle with regulating attention to salient versus non-salient stimuli, resulting in distractibility and difficulty focusing on tasks.
Salience and Decision Making
Risk and Reward: In decision-making, salient outcomes related to risk or reward heavily influence choices. People tend to overestimate the importance of salient outcomes.
Marketing and Politics: Understanding salience is crucial in fields like marketing and politics, where the goal is to make certain messages or products stand out to consumers or voters.
Issue Salience
Temporary Salience: Certain issues can become temporarily salient due to recent events (e.g., a natural disaster or a political scandal). Polls conducted during these times might overstate the long-term importance of these issues to voters.
Event Salience
Recency of Events: Recent events can have a disproportionate impact on poll results due to their salience in respondents' minds. This is known as the recency effect, where recent experiences or news stories influence people's opinions more than older ones.
Media Coverage: Extensive media coverage of certain events can make them more salient, affecting how respondents answer poll questions. For example, if the media extensively covers a candidate's gaffe, it might lead to a temporary dip in their poll numbers.
Candidate Salience
Visibility of Candidates: The amount of media coverage and public visibility of candidates can influence their salience. Candidates who receive more media attention, whether positive or negative, are more likely to be top-of-mind for respondents.
(If you're giving a whimsical answer, you'll just answer with the name of the candidate who comes to mind first. So the poll is only measuring the name that people remember better.)
Charismatic vs. Low-Profile Candidates: Charismatic candidates tend to be more salient and can dominate polls, while low-profile candidates might be underestimated.
Salience of Social Desirability
Prominence of Social Norms: When certain social norms or political correctness become highly salient, respondents might be more inclined to give socially desirable answers rather than their true opinions. This is particularly relevant for questions about race, gender, or other sensitive topics.
Shy Voter Phenomenon: If supporting a particular candidate or expressing certain views is perceived as socially undesirable, respondents might underreport their true preferences, especially if those issues are currently salient in the media.
Emotional Salience
Emotional Reactions: Events or issues that evoke strong emotional reactions can disproportionately influence poll results. For example, a terrorist attack or a major legislative victory can create a surge in support for a candidate or party, which might not persist over time.
Negative vs. Positive Emotions: Negative events often have higher emotional salience and can have a stronger impact on poll responses compared to positive events. This can lead to an overrepresentation of negative sentiments in polls conducted shortly after such events.
Salience of Identity and Group Dynamics
Identity Salience: Aspects of respondents' identities that are currently salient can influence their poll responses. For example, if there is a heightened focus on issues related to gender or race, respondents might align their answers more closely with their gender or racial identity.
Group Salience: The salience of group identities, such as political party affiliation, can also influence responses. During periods of intense partisan conflict, respondents might answer in ways that align more strongly with their group identity.
Long-term vs. Short-term Salience
Chronic vs. Temporary Salience: Some issues have chronic salience (e.g., the economy), while others have temporary salience (e.g., a specific scandal). Polls conducted during times when temporary issues are salient might not reflect voters' longer-term priorities and can lead to inaccuracies.
Changing Salience Over Time: The salience of different issues can change rapidly due to new developments, making it challenging for polls to accurately capture the shifting priorities of the electorate.
Conclusion
Salience significantly influences public opinion and can lead to inaccuracies in presidential polls due to the dynamic and often temporary nature of what issues, events, or attributes are top-of-mind for respondents. Pollsters must consider the role of salience and strive to balance the focus on current events with long-term trends to improve the accuracy of their predictions.
Exploring the Role of the Transgressive Thrill
The concept of a "transgressive thrill" refers to the sense of excitement and reward that individuals experience when they go against societal norms and expectations. This phenomenon can play a significant role in shaping behavior, including political behavior and responses in polls. Here's an exploration of the role and impact of the transgressive thrill:
Psychological Drivers
Dopaminergic Reward System: Engaging in transgressive behavior can activate the brain's reward system, releasing dopamine, which creates feelings of pleasure and excitement. The novelty and risk associated with breaking norms can be inherently rewarding.
Autonomy and Agency: Transgressive actions can foster a sense of autonomy and personal agency, as individuals feel they are asserting their independence from societal constraints and making their own choices.
Rebellion and Identity: For some, transgressing norms is a way to establish and reinforce their identity, particularly in opposition to mainstream values. This can be especially pronounced in adolescence and young adulthood, but it can persist into later life as well.
Social and Cultural Factors
Countercultural Movements: Historically, countercultural movements have thrived on the transgressive thrill, attracting individuals who are disillusioned with prevailing norms and eager to challenge the status quo.
Political Protest and Activism: Many social and political movements leverage the transgressive thrill by encouraging acts of civil disobedience and protest. These actions not only draw attention to causes but also create a sense of camaraderie and shared purpose among participants.
Subcultures and Niche Communities: Various subcultures (e.g., punk, goth, hacker communities) celebrate transgressive behavior as a core element of their identity, creating spaces where norm-breaking is both expected and rewarded.
Impact on Political Behavior
Support for Outsider Candidates: Politicians who position themselves as outsiders or anti-establishment figures can tap into the transgressive thrill. Voters may support these candidates as a form of rebellion against perceived corruption or incompetence in the political establishment.
Polarization and Populism: Populist movements often capitalize on the transgressive thrill by promoting policies and rhetoric that defy elite consensus and conventional political norms. This can energize a base of supporters who are attracted to the idea of shaking up the system.
Shy Voter Effect: The transgressive thrill can contribute to the shy voter phenomenon, where individuals are reluctant to publicly disclose their support for controversial or norm-defying candidates. This discrepancy between private preferences and public statements can lead to inaccuracies in polls.
Social Media and Digital Culture
Viral Challenges and Memes: Social media platforms amplify the transgressive thrill by providing immediate feedback and validation for norm-defying content. Viral challenges and memes often encourage users to engage in risky or unconventional behavior for likes and shares.
Echo Chambers and Filter Bubbles: Online communities can reinforce transgressive behavior by creating echo chambers where norm-breaking is normalized and celebrated. This can lead to more extreme positions and actions being taken by individuals within these groups.
Case Studies and Examples
Political Campaigns: Campaigns that use provocative or controversial messaging can generate a transgressive thrill among supporters. For instance, candidates who use inflammatory language or propose radical changes often attract attention and support precisely because they defy norms.
Social Movements: Movements like the civil rights movement, LGBTQ+ rights, and climate activism have all involved elements of transgressive thrill, as activists broke laws, defied social norms, and challenged deeply entrenched systems of power.
Conclusion
The transgressive thrill plays a crucial role in human behavior by providing psychological rewards for breaking norms and challenging expectations. This phenomenon influences political behavior, social movements, and cultural trends. Understanding the appeal of transgressive actions can help explain why certain candidates and causes gain traction, particularly among those who feel disenchanted with the status quo. It also sheds light on the complexities of public opinion and the potential for discrepancies between private beliefs and public statements.
This is an important issue in this particular election because one candidate represents the status quo and one portrays himself as a transgressive maverick. However, the transgressive thrill can be whimsical. It may influence an answer to a poll, which is perceived as a trivial matter with no consequences good or bad, but not behavior at the time a ballot is cast.
Adding a layer of complexity to this: Transgression has almost become expected in popular culture. Trolling has become a way of gaining social approval. Paradoxically, people want to appear transgressive in order to be perceived as socially acceptable. But once they move from an unimportant public forum to a private act which is perceived as meaningful, this influence may dissolve.
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